With over 25 million Instagram business accounts and more than $7 million spent on advertising on Instagram, it is pretty clear that brands and businesses are investing in this channel for growth. Whether you are a leading B2C company or a traditional B2B company, there is a place for your business on Instagram. Do not fall into the trap that your business does not possess that X-factor to get going. A little creativity and strategy there are tonnes of things you can post on Instagram. Listed below are 9 reasons why you should use Instagram for business, no matter which industry you belong to.
1. Instagram has 500 million active users and counting- Yes you got that right. Instagram has the capability to reach millions of users at a time and can transform your business significantly.
2. Hashtags improve visibility- You clients will look out for you on Instagram. They might be searching for you by the hashtags that relate to you or your businesses location.
3. Instagram is used by 48.8% brands and the number is only growing- With the incredible advances that Instagram has made towards working with businesses and brands to create features that benefit one and all.
4. Puts a face to your business- Instagram is the perfect platform to show off your brands personality. You can share small clippings that depict the journey of your business and some useful insights that help your audience to relate with you.
5. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter- Instagram has taken over the social media platforms like wildfire. With the passing years, Instagram has had the highest engagement rates than give businesses to showcase their products and services to boost sales.
6. Unleash your creativity- Instagram is known to be an image driven social media platform that allows you to be as creative as you want. You are more likely to get noticed on this platform as the audience is forever hungry for unique and attractive feed.
7. Boost sales- Instagram directly leads its buyers to the businesses website for making purchases. This makes Instagram a great place to promote and advertise any product or services.
8. 60% of users claim that they have learned about a product or service from this platform- As per the stats, maximum number of Instagram users abide by the fact that they are introduced to a new product or service through this medium.
9. 90% of Instagram users follow at least one business- According to a recent research it has been proved that majority of Instagram users follow or are associated with at least one business. This has brought a lot of attention and value to every kind of business advertising on Instagram.
10. Make connections- Instagram allows you to make valuable connections with your target audience. It helps you in building meaningful relationships with your clients and interact with them easily.
11. Top brands post nearly 5 times per week on Instagram- Companies and businesses have finally understood the importance and value of consistency. By being consistent with your posts your audience remains up-to-date and remembers that you exist.
12. Collect feedback and data- There are tonnes of features provided by Instagram where you can easily collect feedbacks from your customers. You can include polls on your Instagram stories to get a deep insight about a topic or simply ask your followers a question openly and receive detail replies.
13. 15 million registered businesses using Instagram business profiles- Businesses of all sizes and shapes are finding Instagram to be a perfect place to advertise their products and to build a presence.
14. Instagram has 1 million monthly active advertisers- People are continually using Instagram to discover the brands and the products associated with it and want to constantly like and share with their friends and followers. Millions of advertisers have agreed that Instagram is the perfect place to stand out from the rest and is easily approachable.
15. Instagram is one of the most engaged in social media platforms out there- Instagram has proven to be the most used social media platform that caters to a large set of audience at a time and maximizes engagement. This enables each and every business to have a presence on Instagram because you are bound to be discovered amongst a trillion profiles.
Instagram has been able to present itself not only as an advertising channel, but also as an effective way for customers to connect with businesses. Instagram is known as the ideal place for e-commerce marketing. Instagram is used as a part of acquiring of a commercial funnel. It is also considered as another product marketing channel to attract consumers to it. This makes Instagram a powerful marketing tool.
To take full advantage of sales you should add call-to-action links directly to the ads you run. Product tags on Instagram also enhance the shopping experience for your target audience. Knowing the value between engagement and style helps advertisers plan a successful Instagram strategy.
Top 15 Reasons to Use Instagram for Business - Podcast
Source - https://www.facebook.com/business/marketing/instagram